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Adam Rose's career is already on life support, as WWE is too impatient to find out if his character can catch on.
After thrusting him onto the main roster, WWE Creative has refused to fully invest in the party-loving Rose. The result, unsurprisingly, is that fans haven't invested in him.
Stop-and-start booking, low-level opportunities and a reported lack of support for Rose backstage have The Exotic Express in danger of wheezing out by the side of the road.
Building up a wrestler takes time. Fans have to get to know a newcomer and find a spot for him or her on their list of favorites. That involves character development and beneficial rivalries, something that hasn't been offered to Rose.
Why should the fans have cared about that match against Sandowanyway? Rose had already beaten Sandow with little trouble in his in-ring debut.
There had been no escalation of tension between then and Money in the Bank. That made it feel as if fans were getting a SmackDown-level bout on a pay-per-view. Don't blame the performers for the audience not caring about that.
There was no overt reason to cheer for Rose, especially considering how ineffective WWE has made Sandow, now a bumbling fool with the keys to the costume trunk.
That's true for Rose in general. His gimmick is fun in a silly way, but too little work has been done beyond that.
Rose hasn't saved a beloved fan favorite from a villain's attack. He hasn't shown grit in battle. All he's displayed so far is a handful of catchphrases, a love of lollipops and some goofy antics in the ring.
He began his run on the main roster by confronting Zeb Colter and Jack Swagger. It seemed like a good fit thematically, with Rose being portrayed as ambiguously foreign and those men being proud xenophobes. Officials didn't seem to make any real effort in building on that, though.
WWE's Impatience Will Lessen Adam Rose's Chances of Success
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Oleh
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